The role is an active brand style guide and visual identity project inspired by Chinese traditional arts and the Three Perfections: Painting, Poetry and Calligraphy. For price reasons, I am restriction to a black and white space color scheme, which is interesting as ancient Chinese scrolls often used minimal color on browned paper surfaces. More work involves the photography and digital advertisement design for this floss brand's old logo and packaging, for their website and shop.
I am currently working on the brand identity, as well as packaging and illustration. The visual aesthetic will be heavily inspired by the brand's Chinese roots, ecology, and luxury.
Client: SINAMARK, Sinasilk Floss
Duration: January 2023 - February 2023
