I had the opportunity to rebrand the non-profit Anne Douglas Women's Center with a team for my last design class. Together we combined the center's dedication to life transformation, growth, and providing a safe space to create a visual voice that has a modern edge an undeniably spiritual focus, as in line with the desires of the center's board.
The colors, font, and logo system were all a group effort. The audience of donors, women, mothers, children, and the homeless on Skid Row are all taken into account. Print collateral was designed on letter sized paper for members to print without extra cost. As you can see below, we took the history of the center as well as contemporary design trends into account to situate the brand within the iconographic non-profit sector while creating a distinct, inviting, warm voice.
Client: Anne Douglas' Women's Center
Duration: March 2023 - April 2023
Team: Me, Min Choi, Alexis Gallegos, & Trip Hurley
