The role involved the creation of a chocolate bar company, its logo design and packaging. The brand, "Xoco" is named after chocolate's origin word, xocolatl, originated in South American habitats. The native plant of cacao and its natural environment are endangered, so the packaged combats that by portraying its flora and fauna in a romantic, decorative manner of illustration, a juxtaposition between classic lettering and the cultures its aesthetic often omits.
In this project I created a motion design GIF as a potential ad, and shot photos and videos to combine with my presentation of the packaging. The overall style is maximal, with a natural yet rich color pallet.
Client: Xoco
Duration: October 2022 - September 2022
